Our Story

For us, the beach isn't just a destination; it's a way of life. It’s where we grew up, where we connect, and where we feel most at home. And after countless days spent on the sand, we knew the classic beach towel—heavy, wet, and always sandy—was holding us back from the life we loved.

We needed a towel that could keep up. Our solution was to merge our lifestyle with our heritage. We looked to our Egyptian roots, tapping into a long history of textile mastery, but gave it a modern twist. We chose an advanced microfiber for its incredible benefits: it's lightweight enough to carry all day, dries in record time between swims, and sheds sand with an effortless shake.

We then used this perfect canvas to express our love for bold, vibrant style. We create products for people like us—the sun-seekers, the wave-chasers, the ones who feel the pull of the tide. This isn't just a brand; it's our story.

This is WELLOOZ.